Buzzsaw.com Style - Usage Issues
Buzzsaw.com Style Guide | Copy Principles | Punctuation | Usage Issues | Word-by-Word

Alt tag Format

Alt tags are used on top-level navigation to help users learn the UI in the beginning. The following guidelines apply:

  • Alt tags should be short, punchy, and consistent (i.e., nouns/verbs, maximum 20 characters)

  • Initial cap on first word and proper names.

  • Alt tags can be used at the page level on images that are links to clarify a target reference/click action (e.g. "Click to enlarge" or "Click for article").

Note: Because of a compatibility problem with Netscape, alt tags cannot include ampersands (&).

See "Buzzsaw.com Alt Tags" for a list of approved tags.

Button Text Format

Initial cap first word and proper names.

Headline Format

Bold, capitalizing the initial letters, for:

Sections (Materials, Project Workplace, News & Views, etc.)

Titles of these sections referred to within the text

Proper names, product names, trade names, etc.

Subheads and List Formats

Bold, capitalize first word only, for:

Subheads

Lists items

A note on punctuation: Don't use a period at the end of subheads or after list items that aren't complete sentences. One-sentence items in lists should always end with a period.

Example (without period):

Company Information

Our Leaders

Our Partners

Our Customers

Contact Us

Example (with period):

Get trained on ProjectPoint every Thursday at 1:00 PM Pacific.

Read the latest on Buzzsaw.com in our Press Room.

Retrieve instant credit reports using our business services section.

Date Format

Dates are treated as follows: day as a digit, month spelled out, followed by the full year. If space is tight, abbreviate the month. Where a month and year appear together, no comma separates them.

Examples:

12 October 1999

29 Nov. 1999

3 March 2000

April 2000

FAQ - Handling Instructions

Use "FAQ" for top level navigation. The plural is assumed, so the lower case s is never used. Since there is some concern about confusing our less tech-savvy members, the following guidelines apply:

Content headings - always spell it out FAQ: Frequently Asked Questions

Content body text - spell out "frequently asked questions"

Alt tags - "Frequently asked questions"

Phone Number Format

Treat telephone numbers consistently. For the purposes of the site, we've chosen a format that is lighter on the page and that we can easily adapt for use with telephone numbers in other countries once Buzzsaw.com goes international.

Begin each number with a plus sign (which stands in for the number you would dial locally for international access) and the country code. Following this is the area, province, or city code in parenthesis. Rather than separating numbers with dots or dashes, use a space between the remaining groups of digits.

Examples:

Buzzsaw.com San Francisco: +1 (415) 402 3400

Buzzsaw.com Atlanta: +1 (770) 814 4270

PWDCorp in Singapore: +65 325 8838
(city states like Singapore don't have city codes)

Buzzsaw.com Customer Care: (800) 892 0449
(toll-free numbers can only be dialed from within the United States, so the +1 isn't used)

Time Format

Times are treated as follows:

1:30 PM PDT

Note on time zones: Until a technological solution allows us to automatically convert a time to a user's locality, be aware of whether the time is D or S—Daylight or Standard.

Title Tag Format

The text in title tags reflects the position of the page in the directory tree. Follow the naming conventions for the site and its sections not those of the actual directory tree. Buzzsaw.com is always the first item in the string. Capitalization follows the Headline Format. Elements are separated by space pipe space.

Examples:

Buzzsaw.com | Services | Project Services | Project Hosting

Buzzsaw.com | News & Views | Industry Columns | The Cutting Edge

Trademarks

The first use of a trademark on a page must include the "TM" symbol. Subsequent uses need not be marked. "Buzzsaw.com, Inc." is the company name and when used as a noun it doesn't receive the TM symbol. When used as an adjective, Buzzsaw.com is a trademark. (ProjectPoint is also a trademark, although we may lose it as someone else filed first). However, all uses of the trademark must be as an adjective. Note on the use of ProjectPoint: be "the ProjectPoint service stores files..." rather than "ProjectPoint stores files..."

Trademarks & Odd Partner Names

CADBlocks™ - One word, with four odd caps.

OnSite

Volo™ View

 

Buzzsaw.com Style Guide | Copy Principles | Punctuation | Usage Issues | Word-by-Word